The WASHED OUT program was created for the NBA youth line by adidas. The monochromatic graphics were used on multiple garments. Each individual team logo was digitally painted to give them a watercolor-like look without obscuring the logos.
Most logos change depending if they are shown on light or dark ground, which resulted in over 50 individual pieces of art. Some of the "light ground" logos can be combined with the "dark ground" logos to create a completely different look.
Charlotte Hornets washed logo on light ground
Charlotte Hornets washed logo on dark ground
Charlotte Hornets light and dark washed logo combined
ART DIRECTION by Christian Jaquet
DIGITAL PAINTING by David Day, Chris Kimball and Christian Jaquet
All logos are trademark protected by the National Basketball League and each individual team. All artwork was created for adidas / Outerstuff Ltd. 2014.
